Museums and cultural organisations have been hit by the COVID-19 crisis, some of them significantly, by the loss in revenues. At the same time, the crisis has speeded up the digital transformation of the sector. Digital technologies become central to almost every aspect of the work of museums to meet the new realities. On the one hand, digital means can offer solutions in relation to museums’ functions, from the collection of artefacts to their conservation and study, and from the interpretation and exhibition of museum collections to marketing and to managing online and onsite visitors. On the other hand, there is a huge potential for innovation and experimentation using advanced technologies and for collaboration between the cultural, creative and technology sectors, in an inclusive way. Investing in digital technologies is essential for museums to innovate and to adapt to new circumstances.
The proposed action will provide the opportunity for museums to work with creative and technology partners, as well as with each other, through small, experimental projects, to apply digital technologies to a selected area of work or activities, in an innovative way.
The project will support museums, for example and not exclusively, to develop solutions that enhance their digital presence, or innovate their day-to-day functions and processes, experiment with 3D digitization and AR/VR applications for visitors, tap in the creative potential of technology to offer transformative experiences for audiences, or test new business models for their post-crisis recovery.
The action will be implemented through a number of individual projects in selected museums, representing good geographical balance across Europe. The action is targeted in particular to small and medium sized museums. Participating museums can choose to experiment in any application area they wish, but variation in the application areas across participating museums is encouraged.
Proposals are expected to use financial support to third parties (FSTP) to support museums for the experimental projects, in line with the conditions set out in Part K of the General Annexes, duly justified as a means to achieving the overall objectives. The consortium will define criteria for a fair and objective process for selecting museums. At least 60% of the budget is expected to be dedicated to FSTP and the maximum amount of FSTP, distributed through a grant, is EUR 30.000 per third party for the entire action duration but smaller amounts may also be justified.
THE ELIGIBILITY CRITERIA
All proposals must comply with the eligibility conditions set out in the Rules for Participation Regulation No 1290/2013. Furthermore, for actions under this Work Programme proposals/prize applications must comply with the eligibility conditions set out in Annex C, unless they are supplemented or modified in the call conditions.